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OUR ETHOS
 

Surfing is a way of life. A mindset. It’s how the world is divided: Surfers and everybody else. So when a surf company emanates from a sea of concrete buildings 3,000 km away from any real surf paradise it makes sense to us. Because the one place you crave the sound of crashing waves, the melting sun and a little salt in the mouth is when you don’t have it. The ocean is my home.

am:Surf
A brand for the travelled surfer, the morning rebel.
Nestled in the heart of Toronto.